
Welcome to the Southeast Asia Team Eliminating Child Trafficking









On Sunday night I had the great honor of attending the ASEAN Business Awards (ABA) gala in Kuala Lumpur. The awards, established by the ASEAN Business Advisory Council (ASEAN-BAC), recognize the outstanding efforts of businesses and individuals across the ASEAN region. I was truly surprised and grateful to be nominated in the “Friend of ASEAN” category.While I feel a bit self-conscious about receiving three consecutive awards, I understand the importance of using this platform to highlight the critical issue of modern slavery. This topic deserves attention at major multilateral organizations, such as ASEAN. I am very proud of their recognition of this issue through this award.
Every day, millions of people endure the harsh realities of modern slavery. For the past four years, I have dedicated myself to raising awareness about these voiceless individuals. As I have consistently emphasized, we all have a part to play in addressing this issue.
I want to express my heartfelt gratitude to the ASEAN Advisory Council for this recognition. I also extend my thanks to the countless individuals who have collaborated with me throughout the ASEAN region—this award truly belongs to all of us.
Additionally, I would like to acknowledge my LinkedIn community for your unwavering encouragement, support, advice, and guidance since I began sharing my thoughts and experiences.
Finally, I owe a special thank you to my wife, Sylvia Yu Friedman, for her patience, understanding, and steadfast belief in the importance of standing against modern slavery.
Together, we can all make a difference.




The Signal for Help (or the Violence at Home Signal for Help) is a single-handed gesture that can be used by an individual to alert others that they feel threatened and need help over a video call, or in-person. It was originally created as a tool to combat the rise in domestic violence cases around the world as a result of the self-isolation measures related to the COVID-19 pandemic.
The signal is performed by holding your hand up with your thumb tucked into your palm, then folding your fingers down, symbolically trapping your thumb in your fingers. It was intentionally designed as a single continuous hand movement, rather than a sign held in one position, that could be made easily visible.
The Signal for Help was first introduced in Canada by the Canadian Women's Foundation on April 14, 2020, and on April 28, 2020 in the United States by the Women's Funding Network (WFN). It received widespread praise from local, national, and international news organizations for helping provide a modern solution to the issue of a rise in domestic violence cases.
The signal has been recognized by over 40 organizations across Canada and the United States as a useful tool to help combat domestic violence.
Addressing concerns that abusers may become aware of such a widespread online initiative, the Canadian Women's Foundation and other organizations clarified that this signal is not "something that's going to save the day," but rather a tool someone could use to get help.
Instructions for what to do if an individual sees the signal, and how to check-in safely, were also created.
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Stop human trafficking now!
Chiang Mai,
Thailand